Dat Bike: ReCharge
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![Online](https://adsofbrands.net/images/media_type/1/14741102552654.png)
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How can a start-up disrupt a market when 90% of it is owned by multinationals? In Vietnam, e-bike brand Dat Bike accomplished that by embracing their small business identity. In a campaign by Happiness Saigon, the brand turned their e-bikes into mobile emergency generators, helping out other small businesses survive the country’s common blackouts.
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Advertising Agency:
Happiness SaigonDate:
May, 2024Ad of the day
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