Dat Bike: ReCharge

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Vietnam

Industry:

Automotive

How can a start-up disrupt a market when 90% of it is owned by multinationals? In Vietnam, e-bike brand Dat Bike accomplished that by embracing their small business identity. In a campaign by Happiness Saigon, the brand turned their e-bikes into mobile emergency generators, helping out other small businesses survive the country’s common blackouts.

Credits

Advertising Agency:

Happiness Saigon

Date:

May, 2024

Latest News

Jun. 18, 2024

Cannes Lions International Festival of Creativity Announces Winners Across the Lions in the Entertainment and Craft Tracks

Germany takes home two Grands Prix, one for "The Square Meter" and another for "The 100th Edition"

Jun. 18, 2024

Diageo Brasil wins Grand Prix at Cannes Lions with Johnnie Walker's "Errata at 88" Campaign

The exciting campaign that corrects a historic error in Brazilian music and celebrates diversity and inclusion was highlighted at the most significant global event