Sheba: All They Want is Sheba, Robot

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Pets

A new humorous campaign delves into the irresistible allure of cats and their unwavering preference for the SHEBA® brand. Developed by AMV BBDO, the latest instalment of the "Resistance is Futile” platform showcases the lengths cat parents go to in their quest to please their feline companions, only to discover that All They Want Is SHEBA®.

Credits

Advertising Agency:

AMV BBDO, London, UK

Creative Director:

Andre Sallowicz

Creative Team:

Ben Smith, Dan Kennard

Social Creative Director:

Ant Eagle

Agency Planning Team:

Kerrie Boyes

Agency Account Team:

Laura Balfour, Richard Mitchell, Georgia Thompson, Niamh McCafferty

Agency Producer:

Zoe Robley

Agency Designer:

Francesca D’Costa

Media Agency:

Essence Mediacom

Production Company:

Academy Films

Director:

GRANDMAS

Executive Producer:

Darapen Vongsa-Nga

Production Co. Producer:

Dulcie Kellett

Director of Photography:

Joe Douglas

Editor:

David Whittaker/ Tenthree

Colourist:

Alex Gregory/ No.8

Post-Production Company:

No.8

Audio Post-Production:

Sam Robson/ No.8

Photographer:

Dan Burn-Forti

Date:

May, 2024

Latest News

Sep. 25, 2026

Bountiful Cow Wins Butternut Box Brand Media Account

The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food

Sep. 25, 2026

D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings

Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design