Previous Ad
Ad of the Day | Hawkstone: Flower Duet x Jeremy Clarkson
Next Ad
Alpine: 70 Years of Lightness
Dolocordralan: Pain Saga, Concert
Media Type:
Print
Brand
Agency
Country:
Industry:
This new campaign for Dolocordralan, one of Peru's most popular anti-inflammatory brands, continues to explore the not so popular side of pain.
Inspired by the daily lives of millions of people, a series of graphic pieces and content were launched to capture the beauty of those moments that are painful but also enjoyable. The collaboration between La Familia and Laboratorios Portugal, owners of the Dolocordralan brand, has resulted in a creative strategy that speaks in a more romantic, day-to-day and honest way about a category that is well known to people.
Credits
Advertising Agency:
La Familia, Lima, PeruCEO:
Ernesto OssesCCO:
Seba VildósolaCreative Director:
Jefferson CortavarriaHead of Art:
Paula VillafanaGeneral Brand Director:
Arabella KrateilVFX Artist:
Giuliano PicciottiArt Director:
Claudia del SolarCopywriter:
Grissel IbáñezEditor:
Jonathan DelfínPhotographer:
Daniel BengoaPhoto Studio:
Studio BengoaDate:
July, 2025More from Dolocordralan Peru
Dolocordralan: Effort Sponsors
10.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025