Alpine: 70 Years of Lightness
Media Type:
Film
Brand
Agency
Country:
Industry:
To celebrate its 70th anniversary, Alpine unveils an epic film created by agency BETC ÉTOILE ROUGE, retracing the history of a brand that, since its origins, has never stopped defending the same conviction: lightness is a strength.
Credits
Advertising Agency:
BETC Etoile RougeAgency Managers:
Fabien Idoux, Sherelle Ramire, Emma CanardExecutive Creative Director:
Nicolas LautierArt Director:
Eric AstorgueCopywriter:
Martin RocaboyStrategic Planners:
Mattia Bellomo, Jules De-gaulmynCreative Resource Manager:
Nina KaufmanTV Producers:
Arezki Ahcene, Malik Brikat, Sarah DufiefProduction Company:
PartizanDirector:
Antoine Bardou-JacquetDate:
June, 2025More from Alpine
Alpine: The Irresistible Attraction of Lightness
10.0
Ad of the day
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Latest News
Oct. 30, 2026
Landor Expands Global Leadership with Senior Appointments Across Corporate Branding, Healthcare and AI
New AI leadership role deepens specialist expertise as Landor evolves and grows to meet growing client demand
Oct. 30, 2026
Type Directors Club Announces Six New Advisory Board Members
The Type Directors Club, the world’s leading typography organization, announced six top creatives who will join its esteemed Advisory Board