Alpine: 70 Years of Lightness
Media Type:
Film
Brand
Agency
Country:
Industry:
To celebrate its 70th anniversary, Alpine unveils an epic film created by agency BETC ÉTOILE ROUGE, retracing the history of a brand that, since its origins, has never stopped defending the same conviction: lightness is a strength.
Credits
Advertising Agency:
BETC Etoile RougeAgency Managers:
Fabien Idoux, Sherelle Ramire, Emma CanardExecutive Creative Director:
Nicolas LautierArt Director:
Eric AstorgueCopywriter:
Martin RocaboyStrategic Planners:
Mattia Bellomo, Jules De-gaulmynCreative Resource Manager:
Nina KaufmanTV Producers:
Arezki Ahcene, Malik Brikat, Sarah DufiefProduction Company:
PartizanDirector:
Antoine Bardou-JacquetDate:
June, 2025More from Alpine
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