Dr. Prakti: The Fight

9.8

Media Type:

TV TV

Agency

agency

Country:

Poland

Industry:

House, Garden

The campaign, created by agency OK Human, is based on surprising insight – more than 40% of couples argues over the right way of loading a dishwasher, the main reasons to fight being: to prerinse or not to prerinse, should you presoak and how crooked plates can ruin it all. From there comes the surprising benefit of new dishwasher gel – it gets rid of the most of the reasons to fight over dirty plates.

Credits

Advertising Agency:

OK Human

Creative Director:

Agnieszka Klimczak, Malgorzata Drozdowska

Art Director:

Malgorzata Drozdowska

Copywriter:

Agnieszka Klimczak

Production House:

Papaya Films

Director:

Kuba Michalczuk

Date:

September, 2024