Previous Ad
The Novelry: Begin a Twisted Affair
Next Ad
Virgin Active: Leave the Cult, Join the Club
Dr. Prakti: The Fight
Media Type:
TV
Agency
Country:
Industry:
The campaign, created by agency OK Human, is based on surprising insight – more than 40% of couples argues over the right way of loading a dishwasher, the main reasons to fight being: to prerinse or not to prerinse, should you presoak and how crooked plates can ruin it all. From there comes the surprising benefit of new dishwasher gel – it gets rid of the most of the reasons to fight over dirty plates.
Credits
Advertising Agency:
OK HumanArt Director:
Malgorzata DrozdowskaCopywriter:
Agnieszka KlimczakProduction House:
Papaya FilmsDirector:
Kuba MichalczukDate:
September, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing