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Dr. Prakti: The Fight
Media Type:
TV
Agency
Country:
Industry:
The campaign, created by agency OK Human, is based on surprising insight – more than 40% of couples argues over the right way of loading a dishwasher, the main reasons to fight being: to prerinse or not to prerinse, should you presoak and how crooked plates can ruin it all. From there comes the surprising benefit of new dishwasher gel – it gets rid of the most of the reasons to fight over dirty plates.
Credits
Advertising Agency:
OK HumanCreative Director:
Agnieszka Klimczak, Malgorzata DrozdowskaArt Director:
Malgorzata DrozdowskaCopywriter:
Agnieszka KlimczakProduction House:
Papaya FilmsDirector:
Kuba MichalczukDate:
September, 2024
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