EE: The Shirt

5.5

Media Type:

TV TV

Brand

brand

Agency

agency
EE, the lead partner of the Home Nations Teams, has today unveiled "Hate. Not In My Shirt", a multi-million-pound integrated PR and marketing campaign that aims to combat all forms of online and offline hate by calling on the nation to be ‘proud supporters’ ahead of the summer tournament in Germany.

Credits

Advertising Agency:

Saatchi & Saatchi, London

Date:

July, 2024

Latest News

Jul. 13, 2026

As the World Cup Comes to an End, Cadena SER Launches "WorldCup Detox Center" to Help Fans Recover

That insight is the foundation of WorldCup Detox Center, the latest campaign from Cadena SER and Havas Creative Spain

Jul. 13, 2026

System1 Reveals the World's Favourite World Cup Ads, From Scotland to Brazil

In System1 Test Your Ad platform, 34 World Cup ads achieved a Star Rating of 4.0 or higher, a significant improvement from two ads during the 2022 Men’s World Cup