Extra։ Total Overthink of the Head
Media Type:
TV
Brand
Agency
Country:
Industry:
OEFY®, the Mars-owned brand which includes Orbit, Extra, Freedent, and Yida, has launched its latest global creative campaign, "Total Overthink of The Head". The new campaign is the next phase of Mars Snacking’s "Chew Good" platform, a long-term strategy designed to recruit new audiences by reframing gum chewing as a mental reset ritual.
Credits
Advertising Agency:
BBDO ChicagoCEO:
Jennifer NeumannChief Creative Officer:
Josh GrossGlobal Chief Client Experience Officer:
Daale CarterExecutive Creative Directors:
Robin Laurens, Jonathan FussellCreative Directors:
Zé Baldin, Gabriel Barrea, Eli Terry, Mike CostelloAssociate Creative Directors:
Peter McCormick, Caitlin MadlingerDirector of Creative Services:
Erin WelshBusiness Director:
Lucie LavrardChief Strategy Officers:
Larry Gies, Landi DayDate:
March, 2026
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
8.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 12, 2026
Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp
The producer tells Charlie where the ad will run: media, territory, duration and first on-air date
Nov. 12, 2026
The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next
From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content