Federation of Quebec Alzheimer Societies: Loved Ones Forget Themselves Too

8.8

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Canada

While Alzheimer's disease isolates 153,000 Quebecers and that, by 2031, it is estimated that the number of Quebecers with a neurocognitive disorder will increase by nearly 70% This campaign emphasizes that caregivers are so invested in the person they love that they can become overloaded with daily tasks.

Credits

Advertising Agency:

Cossette, Montreal, Canada

Photographer:

Christian Tremblay

Date:

March, 2021

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