First Pride: NuggetVerse
Media Type:
TV
There are a variety of plant-based foods on the market, but there is still some caution around some plant-based products. First Pride are launching a regional multi-channel awareness campaign - which includes TV, radio and OOH - with the message that their plant-based foods are satisfyingly meaty, surprisingly plant.
Credits
Advertising Agency:
UltraSuperNew SingaporeGeneral Manager:
Sarah Emmanuel-CheongSenior Account Manager:
Haziq HussainSenior Copywriter:
Edric CheongArt Director:
Jessica HengJunior Art Director:
Zylyn TayCreative Director:
Shivram GopinathFilm Production:
Songmue ProductionDirector:
John KittithatProducer:
Kik PattaraweeInternational Producer:
Nada NadaprapaiStills Production:
Chamni’s EyeSenior Brand Manager, APAC:
Sasiporn MewongukoteBrand Manager, APAC:
Pimphika RungarpajaratkulDate:
August, 2022Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing
