First Pride: NuggetVerse

0.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Singapore

Industry:

Food

There are a variety of plant-based foods on the market, but there is still some caution around some plant-based products. First Pride are launching a regional multi-channel awareness campaign - which includes TV, radio and OOH - with the message that their plant-based foods are satisfyingly meaty, surprisingly plant.

Credits

Advertising Agency:

UltraSuperNew Singapore

General Manager:

Sarah Emmanuel-Cheong

Senior Account Manager:

Haziq Hussain

Senior Copywriter:

Edric Cheong

Art Director:

Jessica Heng

Junior Art Director:

Zylyn Tay

Creative Director:

Shivram Gopinath

Film Production:

Songmue Production

Director:

John Kittithat

Producer:

Kik Pattarawee

International Producer:

Nada Nadaprapai

Stills Production:

Chamni’s Eye

Senior Brand Manager, APAC:

Sasiporn Mewongukote

Brand Manager, APAC:

Pimphika Rungarpajaratkul

Date:

August, 2022

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