First Pride: NuggetVerse
Media Type:
TV
There are a variety of plant-based foods on the market, but there is still some caution around some plant-based products. First Pride are launching a regional multi-channel awareness campaign - which includes TV, radio and OOH - with the message that their plant-based foods are satisfyingly meaty, surprisingly plant.
Credits
Advertising Agency:
UltraSuperNew SingaporeGeneral Manager:
Sarah Emmanuel-CheongSenior Account Manager:
Haziq HussainSenior Copywriter:
Edric CheongArt Director:
Jessica HengJunior Art Director:
Zylyn TayCreative Director:
Shivram GopinathFilm Production:
Songmue ProductionDirector:
John KittithatProducer:
Kik PattaraweeInternational Producer:
Nada NadaprapaiStills Production:
Chamni’s EyeSenior Brand Manager, APAC:
Sasiporn MewongukoteBrand Manager, APAC:
Pimphika RungarpajaratkulDate:
August, 2022Ad of the day
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