Ford: Lifeguard

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Argentina

Industry:

Automotive

Throughout the campaign we can see how we use the car's trunk as if it were full of water. In a funny way, the different situations are showing us how to highlight this benefit of the car to have a very large baul. The campaign is based on an international insight, therefore it can be understood in every country in the world. It is also based on the fact that the volume of a trunk is measured in liters.

Credits

Advetising Agency:

GTB, Argentina

General Manager:

Eduardo Parapugna

Executive Creative Director:

Tony Waissmann

Creative Directors:

Sebastian Fulgencio, Ramiro Crosio, Sebastian Blezowski

Account Director:

Carolina Gay

Account Supervisor:

Silvina Carrazzoni

Account Executive:

Ivan Buldrini

Production Director:

Cosme Argerich

Producer:

Belen Solimano

Planning Director:

Fernando Cabarcos

Media Director:

Nicolas Bruzzone

Digital Director:

Damian Macera

Producer:

Primo

Directors:

Brian Kazez, Francisco Hauser

Executive Producer:

Alejandro Di Michele

Producers:

Mariano Scarpatti, Malena Kremenchuzky

Photography:

Pablo Iacovone

Art Director:

Rodrigo Fernandez Siffredi

Post Producers:

Seba Lopez, Majo Moiron

Editor:

Paula Baialardo

Sound:

Porta

Post-Production:

Bitt Animation

VFX Director:

Cristian Morales

Executive Producer:

Mariana Motta

Producer:

Marcos Ferrari

Compo Artist::

Nico Fernnadez, Marcos Montane, Javier Pazzano, Nicolas Tarela, Sebastian Romero, Ancel Patterson, Ivo Duckcevic

Art / Matte Paintings:

Fede Beret, Roxi Vazquez

Tracker:

Fede Pippo

3D Artist:

Toru Ikegaki

Date:

May, 2017

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