French Road Safety: The sunshine highway
Media Type:
Film
Brand
Agency
Country:
Industry:
Year after year speeding remains the leading cause of death on the road. This third film created by la chose and directed by Bruno Aveillan (Quad) for Sécurité Routière underscores once again our message: « Behind every road victim, there are victims of life ». The sunshine highway film portrays an accident involving a family travelling on holiday. In a hurry to reach his destination, the father drives too fast and is unable to avoid a collision that will forever change his life, and that of his children and loved ones. The objective is to make people aware that you only regret driving too fast once it’s too late. The music is by Mirwais.
Credits
Advertising Agency:
La Chose, FranceDate:
December, 2016More from French Road Safety
French Road Safety: Speed of Deconfinement
10.0
French Road Safety: Marc
9.0
Ad of the Day | French Road Safety: Lea
9.7
French Road Safety: On the Road, a Telephone Can Kill, 3
10.0
French Road Safety: On the Road, a Telephone Can Kill, 2
10.0
French Road Safety: On the Road, a Telephone Can Kill, 1
10.0
French Road Safety: The road of my life
9.5
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
8.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 11, 2026
Midnite Covers the Streets in Mysterious Numbers - But What do They Mean?
But while the campaign's name might offer a clue, the meaning behind the numbers themselves remains firmly under wraps
Nov. 11, 2026
Modern Post Adds Editor Anthony Miralles
Anthony edited Turnstile: Never Enough, a 14-song visual album for the hardcore band Turnstile