Fruit of the Loom: Lucky Looms
Brand
Agency
Country:
A lot of people have lucky underwear. But just how legit are they? Fruit of the Loom decided to eliminate all doubt and actually make some. For real. Today Fruit of the Loom will launch Lucky Looms, a limited-edition batch of legitimately lucky underwear. These 2,000 pairs of undies – 1,000 men's, 1,000 women's - have been infused with good vibes from some of the luckiest places in America, including the Seven Star Cavern Chinatown Wishing Well in Los Angeles, CA; the Winged Figures of the Republic at the Hoover Dam in Boulder City, NV; the world’s largest four-leaf clover collection in Soldotna, Alaska; and the world’s largest horseshoe in Martinsville, IL. Each pair is branded with a unique number as well as a Lucky Looms seal and will arrive in specially marked packaging. Lucky Looms are on sale for $10 each at www.luckylooms.com. Good luck snagging a pair.
Credits
Advertising Agency:
CP+B, Boulder, USADate:
November, 2013More from Fruit of the Loom
Fruit of the Loom: Magic Marker
9.0
Fruit of the Loom: 2017 X Games Recap Video
0.0
Fruit of the Loom: Parachute - Men's Breathable Underwear
0.0
Fruit of the Loom: Ladies Breathable Underwear
0.0
Fruit of the Loom: The Früt Store
0.0
Fruit of the Loom: Fruit unpackaged
0.0
Fruit of the Loom: Lindsay Ellingson
0.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 23, 2026
No Sushi Signs Keith Fraase, Bringing the Emotional Rhythm of Past Lives, Severance and Shogun Into Commercials
The filmmaker-first post house adds Fraase to its editorial roster as it continues its push to bring acclaimed film
Aug. 23, 2026
Oxford Road's Ranking of Comedy Podcast Performance Proves A-Listers Aren't Always Closers
ORBIT revisits its comedy podcast ranking to find new names, more competition, and better ad performance