Fruit of the Loom: Lucky Looms
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Agency
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A lot of people have lucky underwear. But just how legit are they? Fruit of the Loom decided to eliminate all doubt and actually make some. For real. Today Fruit of the Loom will launch Lucky Looms, a limited-edition batch of legitimately lucky underwear. These 2,000 pairs of undies – 1,000 men's, 1,000 women's - have been infused with good vibes from some of the luckiest places in America, including the Seven Star Cavern Chinatown Wishing Well in Los Angeles, CA; the Winged Figures of the Republic at the Hoover Dam in Boulder City, NV; the world’s largest four-leaf clover collection in Soldotna, Alaska; and the world’s largest horseshoe in Martinsville, IL. Each pair is branded with a unique number as well as a Lucky Looms seal and will arrive in specially marked packaging. Lucky Looms are on sale for $10 each at www.luckylooms.com. Good luck snagging a pair.
Credits
Advertising Agency:
CP+B, Boulder, USADate:
November, 2013More from Fruit of the Loom
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