Generali: Save a Life Insurance

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Romania

Industry:

Financial Services

Creative agency VML has partnered with Generali Romania to launch (Save A) Life Insurance, a pioneering initiative designed to disrupt and revitalize the traditional life insurance category. By embedding certified first aid training directly into its product offering, Generali is shifting the role of an insurer from a reactive, financial payout to an active, empowering tool for survival.

Credits

Advertising Agency:

VML

Date:

June, 2026