Global Women: Career-Limiting Move
Media Type:
Integrated
Brand
Agency
Country:
Industry:
What’s the most career-limiting thing you can do? It turns out that if you’re a woman, it’s having a baby.
There’s a clear and obvious cost to women and their careers that goes hand in hand with their ability to have children. It’s often referred to as the ‘motherhood penalty’ and it limits a woman’s potential earnings by 12.5% - for her entire career.
Let’s drop the ‘Motherhood Penalty’ and make parenthood and work, work for everyone.
Credits
Advertising Agency:
Saatchi & Saatchi New ZealandDate:
March, 2021
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 03, 2026
Rosa Paris and Foundation for Housing Deliver a Chilling, Immersive Look at Life on the Streets
In France, in 2026, there are 350,000 unhoused, compared with 143,000 in 2012
Nov. 03, 2026
Kia and Nadal Write History on Clay Once Again With a One-of-A-Kind Tribute
The tribute takes the shape of a full-scale clay concept model of the Kia EV4 GT, a car that embodies the same qualities Nadal