Global Women: Career-Limiting Move
Media Type:
Integrated
Brand
Agency
Country:
Industry:
What’s the most career-limiting thing you can do? It turns out that if you’re a woman, it’s having a baby.
There’s a clear and obvious cost to women and their careers that goes hand in hand with their ability to have children. It’s often referred to as the ‘motherhood penalty’ and it limits a woman’s potential earnings by 12.5% - for her entire career.
Let’s drop the ‘Motherhood Penalty’ and make parenthood and work, work for everyone.
Credits
Advertising Agency:
Saatchi & Saatchi New ZealandDate:
March, 2021
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 19, 2026
Stink Studios and Airalo Collaborate with Artists all Over the World in the Latest "Connection Means the World" Campaign
The out-of-home campaign forms part of the global campaign "Connection Means The World", and features 9 local artists' representations of their home cities
Jun. 19, 2026
OLIVER Appoints TikTok’s Tom Skinner as Group Executive Creative Director
Appointment strengthens global creative leadership as OLIVER and The Brandtech Group continue to evolve their AI Inside proposition