Green Mountain Energy: Light the Future

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Industrial, Agriculture

ArtClass Director Kristyna Archer brings her passion for sustainability and artful eye to Green Mountain Energy Company’s anthem campaign, "Light the Future" via agency 160/90. The campaign, a blend of VFX and live action filmed on an XR stage, is a celebratory, electric and engaging anthem that unites a diverse range of characters and storylines with the Firefly leading the way in building a better future. Green Mountain Energy has been illuminating people’s sustainable activities with wind and solar since 1997 and is committed to making an impact in order to “Light The Future.”

Credits

Advertising Agency:

160over90

VP of Video Production:

Justin Padilla

VP of Client Development:

Jaclyn Carr

Account Director:

Leah Rubino

Associate Creative Director:

Kristy Heilenday

Associate Creative Director:

Megan Adamson-Jackes

Executive Creative Director:

Christian Carl

Designer:

Anna Sefil

Copywriter:

Anjali Mahbubani

Production Services Manager:

Taylor Price

Project Manager:

Amnada Watson

Production Company:

ArtClass

Director:

Kristyna Archer

DP:

Fedrico Tamburini

Managing Partner:

Geno Imbriale

Managing Director, Executive Producer:

Rebecca Niles

Executive Producer, Live Action:

Eric McCasline

Head of Production:

Sparkle Jones

Editorial:

ArtClass

Editor:

Morgan Bradley

Managing Director, Post:

Corwin Carroll

Producer, Offline:

Julies Torchine

Producer, Online:

Julies Torchine

Producer, Online:

Jonlyn Williams

Head of Post Production:

Brian Keegan

Colorist:

Taylre Jones

Sound Engineer:

Julian Bickford

Assistant Editor:

Sara Baum

Flame Artist:

Eric Pascua

Character Design + Animation:

House Special

Director of Marketing:

Rebecca Emrick

Brand & Prospect Marketing:

Carolyn Melgar

Manager, Prospect Marketing:

Matt Dockendorf

Brand Marketing Analyst:

Roselly Hernandez

Visual Content Strategist:

Victoria Dumana

Date:

April, 2023

Ad of the day

Ad of the Day | Nike/NOCTA: Yes Man Full 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Silenzio Launches La Roche-Posay's Global Minions Partnership

Jul. 08, 2026

Silenzio Launches La Roche-Posay's Global Minions Partnership

Silenzio accompanied the La Roche-Posay dermatological laboratory in the strategic and creative development of its very first global brand partnership

Greenpoint Pictures Signs Director Ryan Staake

Jul. 08, 2026

Greenpoint Pictures Signs Director Ryan Staake

Before Staake became a director, he studied Graphic Design at RISD, where he found himself magnetized to motion-based storytelling