Hankook Tire: The Retired Life of Hank
Media Type:
TV
Brand
Agency
Country:
Industry:
Hankook, the top-tier South Korean tire brand, is breaking with category convention with the launch of its new, pan-European digital platform by Innocean Berlin, called “Live your life. Leave tires to us.”
Credits
Advertising Agency:
Innocean Berlin, GermanyEuropean Chief Creative Officer:
Gabriel MattarCreative Director:
Maso HeckCopywriters:
Pam Boschma, Axel Fonteyne, Mario Andric, Giovanna Ribeiro PereiraArt Directors:
Paula Santos Luengo, Meri Giorgobiani, Ana Madalena, Bianca Hillenbrand Heusch, Linda Neumann, Youngeun KimDesign Team:
Alexander Aleksidze, Will Cega, Rodrigo SganzerlaProducer:
Burak Yilmaz, Fabian BarzAccount:
Jeeyoun Roh, Tasha Consiglio, Archana Mary RajuStrategy:
Odile Breffa, Molly Snowden, Kyra HerzbergProduction:
Soup FilmproduktionDirector:
Arabella BartschDoP:
Tobias KoppeStyling:
Nina BoucheriMake Up:
Kieu Anh DuongProduction Design:
Jill SchwarzerAssistant:
Lisa FolkensSet Dresser:
Jurgen TannertDresser Pottery:
Susanne SteckelEditor:
Benjamin EntrupColorist:
Tobias WiedmerAudio Production Company:
86TalesDate:
July, 2025More from HANKOOK
Hankook: The Future of Tyre Design
5.0
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door
Oct. 30, 2026
Ad of the Day | Sephora Partners With Seth Rogen to Celebrate the Beauty Gifter
The Retailer’s Campaign "We All Sephora" brings Humor and Heart to Holiday Gifting