HBO: It's What Connects Us, 1

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Media

The static opening before every HBO show is one of the most iconic branding moments in entertainment. The “It’s What Connects Us” campaign reimagines the static through individual performances—featuring 61 in-character talent from shows including Game of Thrones, Last Week Tonight with John Oliver, Girls, Silicon Valley, Westworld, and more

Credits

Advertising Agency:

Mekanism, USA

President & CEO:

Jason Harris

Creative Director:

David Horowitz

Senior Copywriter:

Alex Riezebeek

Copywriter:

Bryan Davis

Head of Production:

Kati Haberstock

Senior Producer:

Felix Messina

Director of Brand Management:

Melissa Hill

Brand Director:

Cassie Jackson

Brand Manager:

Emily Jaslove

Live Action Production Company:

HBO

Head of Marketing:

Chris Spadaccini

Vice President, Brand & Product Marketing:

Jason Mulderig

Director, Brand & Product Marketing:

Dana Lichtenstein

Associate Manager, Brand & Product Marketing:

Kate Cohen

Editorial, Visual Effects and Colour:

The Mill

Assistant Editors:

Rachel Greco, Matt Campbell

Colourist:

Mikey Rossiter

Designer:

Chet Hirsch

Compositing Lead:

Siro Valente

Compositors:

Brandon Danowski, Krissy Nordello, Sung Eun Moon, James Cudahy

Senior Producer:

Dan Love

Audio:

Heard City

Sound Designer & Mixer:

Keith Reynaud

Executive Producer:

Sasha Awn

Producer:

Andi Lewis

Date:

April, 2017

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