Hemköp: Bananas
Media Type:
PrintCountry:
Industry:
"The same prices online as offline."
For the launch of one of Sweden’s largest grocery chains – Hemköp – new e-commerce concept, M&C Saatchi Stockholm decided to keep things simple. As Hemköp is last of the major Swedish grocery stores to try their luck on the e-commerce scene, the campaign’s main focus was to communicate that with Hemköp, pricing and range are always the same online as offline. To illustrate the lack of difference in a quick and playful way, digital counterparts now accompanied the products featured in Hemköp’s everyday FMCG-ads. The piece featured is but a small part in a larger ongoing campaign.
Credits
Advertising Agency:
M&C Saatchi Stockholm, SwedenCreative Director & Partner:
Martin CedergrenDate:
October, 2016More from Hemkop
Hemköp: Tomato 10.0Ad of the day
Ad of the Day | Teamwork.com: The Client 10.0 Ad of the Day | Lindex: Underwear for Life 10.0 Ad of the Day | Aruba Tourism Authority: The Aruba Effect 9.0Latest News
Apr. 24, 2024
Ad of the Day | Nestle and Publicis Recreate Recipes Capable of Retrieving Memories from People with Alzheimer's
Experiment is based on studies that reveal the power of sharing meals to create affectionate memories
Apr. 24, 2024
Project Calls on the Construction Industry to Deconstruct Stereotypes Through new Signage
The "Women in Construction" Institute proposes replacing traditional "Men at Work" signs to make construction sites more inclusive and welcoming