Herconomy: Breastmilk Money

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Nigeria

Industry:

Financial Services

According to UNICEF, only 34% of Nigerian mothers exclusively breastfeed, despite its well-documented health benefits for both children and mothers. Although some cannot for medical reasons, many mothers are discouraged by societal pressures, family hierarchies and superstitions that tell them their milk is inadequate or even harmful.

Credits

Advertising Agency:

Serviceplan Innovation

Date:

May, 2025

Latest News

Nov. 11, 2026

Midnite Covers the Streets in Mysterious Numbers - But What do They Mean?

But while the campaign's name might offer a clue, the meaning behind the numbers themselves remains firmly under wraps

Nov. 11, 2026

Modern Post Adds Editor Anthony Miralles

Anthony edited Turnstile: Never Enough, a 14-song visual album for the hardcore band Turnstile