Herconomy: Breastmilk Money

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Nigeria

Industry:

Financial Services

According to UNICEF, only 34% of Nigerian mothers exclusively breastfeed, despite its well-documented health benefits for both children and mothers. Although some cannot for medical reasons, many mothers are discouraged by societal pressures, family hierarchies and superstitions that tell them their milk is inadequate or even harmful.

Credits

Advertising Agency:

Serviceplan Innovation

Date:

May, 2025

Latest News

Aug. 23, 2026

No Sushi Signs Keith Fraase, Bringing the Emotional Rhythm of Past Lives, Severance and Shogun Into Commercials

The filmmaker-first post house adds Fraase to its editorial roster as it continues its push to bring acclaimed film

Aug. 23, 2026

Oxford Road's Ranking of Comedy Podcast Performance Proves A-Listers Aren't Always Closers

ORBIT revisits its comedy podcast ranking to find new names, more competition, and better ad performance