DOOM: The Dark Ages

9.7

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Games, Toys

Brand partnership specialist Miai+ is powering the launch of the latest instalment of Bethesda’s smash hit game DOOM™: The Dark Ageswith a collaboration between Kramer Guitars, beloved by rock and metal musicians since the 1980s, and Xbox.

Credits

Advertising Agency:

Miai+ UK

CEO:

Claudine Harris

Head of Creative:

Charlie Scowsill

Senior Partnership Manager:

Scott Zeall

Xbox 1st Party Games Partnerships Lead:

Katie Jerauld

International Brand Manager:

Hayden Zhang

Brand Manager:

Christopher Mohl

Senior Community Lead:

Joshua Boyle

Community Manager, Northern Europe:

Becky Armstrong

General Manager, Xbox Global Partnerships & Consumer Products:

Marcos Waltenberg

Senior Manager, Xbox Global Brand Partnerships:

Jennifer Miller

Global Partnerships Manager:

Frank Wilson

Global Partnership Director at Gibson, Inc:

Marc Graffeuille

Entertainment Relations Manager:

Romain Barthelemy

Dealer Product Specialist UK at Gibson Brands, Inc:

Ben Scarr

Social Media Manager for Europe at Gibson, Inc:

Llia Apostolou

Date:

June, 2025

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