Honda Civic: Up
Media Type:
Film
Brand
Agency
Country:
Industry:
Long ago, Soichiro Honda, the founder of Honda, uttered simple but extremely powerful words; “Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing”. The 2017 Honda Civic continues this belief. Through brave and daring design the new Civic is more than a mere iteration, it is truly distinctive from it's predecessors, inside and out.
Credits
Advertising Agency:
Wieden+Kennedy, London, United KingdomCreative Director:
Scott DungateArt Director:
Joris PhilippartCopywriter:
Jason ScottProduction:
Colonel BlimpDirector:
Pedro Martin-CaleroDate:
February, 2017
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 02, 2026
Samaritans Legacy Appeal Highlights Why Uncomfortable Conversations Matter
The film portrays the beauty of a long friendship and how sometimes the smallest amount of words can mean everything
Oct. 02, 2026
FightTheStroke''s New Film Can't Define Cerebral Palsy, so it's Opening a Global Casting Call Instead
Directed by Tommaso Pitta, with media strategy by Kotton, the campaign launches 2 October across FightTheStroke's channels