Hotels.com: Winter swear jar

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Canada

Industry:

Transport, Tourism

Canadians really like to gripe about the cold winter months, so for every profanity-laden, anti-winter tweet we find on Twitter, we’ll add a quarter to the Hotels.com #WinterSwearJar. Each time the Jar reaches $1,000, Hotels.com will send one lucky Canadian somewhere warm.

Credits

Advertising Agency:

J. Walter Thompson, Toronto, Canada

Chief Creative Officer:

Ryan Spelliscy

Associate Creative Directors:

Denise Cole, Laurent Abesdris

Art Director:

Jose Rivas

Copywriter:

Kyla Galloway

Brand Engagement Director:

Victoria Radziunas

Digital / Social Strategy Director:

Adam Ferraro

Community Management / Influencer Relations:

Jolie Featherstone, Rannie Turingan

VP, Integrated Broadcast:

Andrew Schulze

Senior Project Manager:

Joanne Sincich

Account Team:

Darrell Hurst, Chitty Krishnappa

Client Team:

Melissa Postier, Mike Wolfe, Josh Belkin

Executive Director / Digital and Agency Technology:

Kawal Singh

Group Technical Director:

Kevin Tam

Group Director / User Experience:

Stuart Thom

Production Company:

Sauce

Post - Production:

Think Tank

Editing House:

Saints

Audio House:

TA2

Media Agency:

MEC

Date:

February, 2017

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