Houdini Sportswear: The Houdini Menu

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Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Recreation, Leisure, Sports

What happens to our clothes when they are worn out? At Houdini we have recycled garments for years, but this time we decided to eat them. We put our 100% natural wool line to the ultimate test and cooked a fine dining menu using vegetables grown from the soil of our decomposed base layers.

Credits

Advetising Agency:

McCann, Stockholm, Sweden

Account Manager:

Jonna Liljedahl

Chief Creative Officer:

Adam Kerj

Copywriter:

Daniel Blomberg

Art Director:

Carl Larsson

Account Director:

Thomas Gibson

Designer:

Lena Danroth

Technology:

Marcus Johansson

Editor:

Hannes Falk

Production Company:

Camp David

Production Assistant:

Sebastian O. Carlsson

Producer:

Linnéa Andersson

Executive Producer:

Kristina Wibom

DOP:

Viktor Kumlin

Director:

Sebastian Reed

Date:

April, 2017