Ad of the Day | HPA: The Lost Night

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

New Zealand

Industry:

Public Interest, NGO

FCB New Zealand’s new integrated campaign, for The New Zealand Health Promotion Agency (HPA), plays on the insight that young people drink excessively because they think it leads to an epic night out. But, there’s a tipping point – a moment when “fun night out” turns into “one too many.” What’s the point of an epic night out, if you’re too drunk to remember it?

Credits

Advertising Agency:

FCB New Zealand

Regional Executive Creative Director:

James Mok

Executive Creative Director:

Tony Clewett

Copywriter:

David Shirley

Art Director:

Melina Fiolitakis

Creative Services Director:

Jenni Doubleday

Head of Content:

Pip Mayne

Producer:

Rebecca Casey

General Manager:

Sean Keaney

Senior Account Director:

Chanelle McDonald

Account Manager:

Jade Seaton

Senior Strategist:

Carl Sarney

Head of Craft:

Nick Smith

Designer:

Josh O'Neill

Production Company:

Scoundrel

Director:

Daniel Warwick

Executive Producer:

Adrian Shapiro

Producer:

Claire Kelly

DOP:

Ginny Loane

Production Designer:

Neville Stevenson

Costume Designer:

Bob Buck

Makeup:

Megan Maxwell

Model Maker:

John Oz

Editor:

Tim Mauger/ The Butchery

Colorist:

James Bamford/ The Mill

Post Production:

Blockhead

Photography:

Thievery

Photographer:

Garth Badger

Photographer Assistant:

Paris Curno

Sound Designer:

Simon Lister/ Nylon Studios

Date:

February, 2018