Hyundai: Drinks Lie, 3
Media Type:
Print
Country:
Industry:
With the aim to raise awareness about the importance of not drinking alcohol when driving, “Drinks lie” campaign was created by Hyundai and Arena by Havas, and it is composed of graphics that reflect the effect that occurs when driving under the influence of alcohol.
Credits
Advertising Agency:
Arena MediaCreative Director:
Nestor MoralesHead of Art:
Daniel AlvánArt Director:
Manuel SalazarCopywriter:
Christian BlancasAccount Manager:
Janis AmayoAccount Executive:
Manuel QuirozPost Production House:
PlanBGeneral Manager:
Claudio OrtizMarketing Manager Gildemeister Peru:
Sebastián BeckdorfMarketing Hyundai PV&LCV/CV:
Rocio GrilloDate:
May, 2022Ad of the day
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