Hyundai: Drinks Lie, 2

0.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Peru

Industry:

Automotive

With the aim to raise awareness about the importance of not drinking alcohol when driving, “Drinks lie” campaign was created by Hyundai and Arena by Havas, and it is composed of graphics that reflect the effect that occurs when driving under the influence of alcohol.

Credits

Advertising Agency:

Arena Media

Creative Director:

Nestor Morales

Head of Art:

Daniel Alván

Art Director:

Manuel Salazar

Copywriter:

Christian Blancas

Account Manager:

Janis Amayo

Account Executive:

Manuel Quiroz

Post Production House:

PlanB

General Manager:

Claudio Ortiz

Marketing Manager Gildemeister Peru:

Sebastián Beckdorf

Marketing Hyundai PV&LCV/CV:

Rocio Grillo

Date:

May, 2022

Latest News

Nov. 12, 2026

Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp

The producer tells Charlie where the ad will run: media, territory, duration and first on-air date

Nov. 12, 2026

The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next

From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content