IBM: A Smarter Business Engine
Media Type:
Film
Brand
Agency
Country:
Industry:
How to explain digital transformation with plastic balls.
Charles and Ray Eames’ design philosophy was all about embracing playfulness. Whether they were designing furniture, toys, or iconic exhibits such as 1961’s Mathematica – a partnership with IBM.
Inspired by the Eameses early work with IBM, the experiential agency GPJ partnered with production company 1stAveMachine to create a 10-foot tall, interactive, fully-analog machine. The installation uses playful metaphors to show how IBM’s products and solutions can help businesses overcome their struggles with digital transformation. The behavior of the plastic balls as they travel through the tracks and mechanisms of the machine helps to visualize the key steps to a more modern organization. In essence, proving the power of design to make the complex, simple.
Currently touring the US and appearing at large industry events such as CES, this self-perpetuating machine is also accompanied by voice-over narration that syncs with each of the 8 “teachable moments," reinforcing IBM’s point of view.
Credits
Advertising Agency:
GPJ, USAVP Executive Creative Directors:
Marcos Ribeiro, Chris GoveiaSenior Account Director Project Lead:
Amy KnowlesCreative Director:
Pete Williams, Dan TuckerSenior Strategist Experience Design:
Jessica TurekSenior Producer:
David TrainorSenior Art Director:
Amir SjenarevicSenior Event Manager:
Devin ColonSenior Manager, Event Production:
Joshua PakerProduction Company:
1stAveMachineDirector:
Bob PartingtonExecutive Producers:
Peter Repplier, Garrett FennellyProducer:
B GosseFabricator / Engineer / Owner:
John Merritt, Merritt ProductionsDate:
March, 2020
Ad of the day
Ad of the Day | Teamwork.com: The Client
10.0
Ad of the Day | Lindex: Underwear for Life
10.0
Ad of the Day | Aruba Tourism Authority: The Aruba Effect
9.0
Latest News
Apr. 24, 2024
Birds Helping Birds – Earth Day Push From Rovio Uses Angry Birds to Fight Plastic Waste
Rovio, the Finnish studio behind the widely popular Angry Birds brand is partnering with EARTHDAY.ORG
Apr. 24, 2024
"The Spiderwick Chronicles" Premieres with Enchanting VFX from The Embassy
The Oscar-nominated creative studio worked on 550 shots, crafting a fantastical line up of faeries, spiders, human chameleons, and CG character Thimbletack