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Ifthen Inc.: The Smart Legacy

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Media Type:

Film

Agency

Country:

Guatemala

Industry:

Professional Services

The Smart Legacy is an innovative technological solution developed by IF THEN inc. and el taier DDB Centro to safeguard and execute inheritances in the LGBTQ+ community, regardless of any country’s legislation. The Smart Legacy, the multi-award-winning campaign, grand prix in innovation at El Sol and among the 10 Best Campaigns in Guatemala at the Antigua Festival, has significantly impacted succession planning in Guatemala, with more than 150,000 users, it has demonstrated significant demand for a secure and accessible platform for storing and sharing legal documents related to succession.