IKEA: Complete Sleep Collection, 3

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Arab Emirates

Industry:

House, Garden

The year is 2024 and advertising has changed drastically. While you can craft films frame by frame and spend endlessly on media, the true measure of success is whether your campaign directly engages customers. A great ad should awaken something in the viewers or in the case of IKEA’s Complete Sleep collection, lull them to sleep. But how can an ad actually make viewers sleepy?

Credits

Advertising Agency:

Memac Ogilvy

Date:

September, 2024