IKEA: Make your sleep count, 1

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Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Egypt

Industry:

Retail Services

The main rationale behind the campaign is building on how people would fall asleep wherever they are when they're feeling tired, but that doesn't necessarily mean that their sleep counts, specially if it's not in the comfort of their own IKEA bed.

Credits

Advertising Agency:

Kijamii, Cairo, Egypt

Creative Team:

Ahmed Moheeb, Nadine Hesham

Art Director:

Ahmed Moheeb

Senior Copywriter:

Nadine Hesham

Photographer:

Ahmed Tarek Bayoumi

Date:

October, 2016