IKEA: Make your sleep count, 2

0.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Egypt

Industry:

Retail Services

The main rationale behind the campaign is building on how people would fall asleep wherever they are when they're feeling tired, but that doesn't necessarily mean that their sleep counts, specially if it's not in the comfort of their own IKEA bed.

Credits

Advertising Agency:

Kijamii, Cairo, Egypt

Creative Team:

Ahmed Moheeb, Nadine Hesham

Art Director:

Ahmed Moheeb

Senior Copywriter:

Nadine Hesham

Photographer:

Ahmed Tarek Bayoumi

Date:

October, 2016

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing