IKEA: Sun

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Belgium

Industry:

Retail Services

In a minimalistic yet clever new tv commercial, IKEA and DDB Brussels announce the arrival of the summer collection. While you enjoy the iconic opening notes of Otis Redding’s My Girl, the sun slowly rises for the new day to begin. After a couple of seconds, the blue background and the yellow rising sun appear to be something else: the well-known IKEA logo. If this cheerful commercial doesn’t make you look forward to summer, we don’t know what will.

Credits

Advertising Agency:

DDB Brussels, Belgium

Creative Directors:

Kwint De Meyer, Dieter De Ridder

Creatives:

Jonas Caluwe, Jan Schoofs, Jonathan D'Oultremont

Editing & Motion Design:

Sven Verfaille

Strategy:

Dieter Riemaeker, Jan Lammens, Fiona Boyle

Account Management:

Melissa Bekaert, Sofie Hoorens

TV Producer:

Loes Fierens

Sound Studio:

Raygun

Sound Producers:

Lien Ongena, Peter Baert

Music:

Otis Redding

Client Contacts:

Peter Jongert, Kaat Van Noten

Date:

May, 2020