IKEA: Time to Take What's Theirs

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Industry:

House, Garden

From the very beginning, Al-Futtaim IKEA has been committed to designing furniture for people, though it often ends up being claimed by their beloved pets. Today, Al-Futtaim IKEA is excited to announce the launch of its highly anticipated pet collection, turning the tables with a playful twist: it’s time for humans to enjoy their pets' favourite items.

Credits

Advertising Agency:

Memac Ogilvy

Date:

August, 2024

Latest News

Jan. 07, 2026

Raptor Launches Cultural Incubator, Apex, for Brands Seeking Authentic Cultural Connection

New division led by former Hypebeast employee Ben Freeman will deliver culture-led strategy, festival activations and ongoing cultural intelligence

Jan. 07, 2026

Marriott International and BBH Singapore Launch new Campaign Showing how Loyalty's Just that Easy with Marriott Bonvoy

Most travellers assume loyalty programmes are made for frequent flyers or business elites