iNews: i For Open Minds, 2
Media Type:
Online
Brand
Agency
Country:
Industry:
St Luke’s, creative agency, is launching its first campaign for i newspaper , bringing to life the brand’s impartial stance and highlighting its open-minded journalism and objective approach to news. The multi-media campaign launches on 22 September for four weeks, with the first burst running across press, digital and OOH. The creative idea is titled ‘i For open minds’, with each campaign execution raising a provocative question about current, topical events.
Credits
Advertising Agency:
St Luke's, London, UKDate:
September, 2022
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 22, 2026
Doctors Without Borders and Mediaplus Turn Fragrance Advertising into a Statement for Humanitarian Medical Aid
In a media landscape where attention is scarce, humanitarian crises are often pushed into the background
Oct. 22, 2026
Global TDC73 Competition Kicks Off With "Bold" Branding by Grafis Nusantara
This year’s show includes a major overhaul and clarification of the categories, and updated ability to choose specific writing systems on entry