iNews: i For Open Minds, 3
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
St Luke’s, creative agency, is launching its first campaign for i newspaper , bringing to life the brand’s impartial stance and highlighting its open-minded journalism and objective approach to news. The multi-media campaign launches on 22 September for four weeks, with the first burst running across press, digital and OOH. The creative idea is titled ‘i For open minds’, with each campaign execution raising a provocative question about current, topical events.
Credits
Advertising Agency:
St Luke's, London, UKDate:
September, 2022
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