innocent: Start Bleating Knitting (Awkward Interview)

0.0

Media Type:

Online Online

Brand

brand

Agency

agency
Around this time of year in the UK innocent drinks bottles have little mini knitted hats on them! Innocent recruit knitters from around the UK. 25p of each innocent drink with a hat goes to Age UK - and it's in its 18th year!

Credits

Advertising Agency:

BMB, London, UK

Chief Creative Officer:

Matt Lever

Creatives:

Jordan Down, Will Marsden

Head of Strategy:

Mel Arrow

Junior Planner:

Ellie Malpas

Account Director:

Matt Bonny

Production Company:

CYLNDR

Date:

November, 2020

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