Inspire Clean Energy: Power A Brighter World (The Beast)

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Full-service creative and marketing agency Madwell has created “Power a Brighter World,” a series of films for client Inspire Clean Energy that show how simple actions—like accessing clean energy for one’s home—can reduce carbon emissions and help decarbonize the power grid. The film’s storybook-illustration style reflects a sense of optimism that the brand hopes will elicit climate action from audiences who often feel powerless in the face of this crisis.

Credits

Advertising Agency:

Madwell, USA

Chief Creative Officer:

Chris Sojka

Executive Creative Director:

Jeff Gillette

Creative Directors:

Melanie Simonich, Pedro Saldarriaga

Senior Copywriter:

Charity Lombardo

Senior Designer:

Sam Cohen

Group Production Director:

Chrissy Riskam

Senior Creative Producer:

Greg Dzurita

Managing Director:

Steve Barry

Account Director:

Hayden Zellers

Group Comms Strategy Director:

Laura Bianchi

Music:

Pull Studios

Executive Producer/Sound Design:

Scott Brittingham

Composer:

Mitch Davis

Production Company:

Dress Code

Director:

Qian Shi

ECD:

Dan Covert

Executive Producer:

Brad Edelstein

Head of Post Production & Operations:

Tara Rose Stromberg

Assistant Producer:

Lauren Zmirich

Design:

Chamaine Yu, Christopher Vela, Elena Chudoba, Matt Choi, Marta Lemos, Nivedita Sekar, Pablo Lozano, Rasmus Lowenbraat, Zilan Lin

Animation:

Giorgio Gore, Hao Li, Matt Choi, Pablo Lozano, Romain Loubersanes, Zilan Lin

Business Affairs:

Hailstorm

Founder, CEO:

Michelle McKinney

Partner, Business Affairs Director:

Christina Rust

President & CEO:

Brad Bentley

Senior Vice President Brand Marketing:

Suzanne Seymour

Director, Consumer Insights:

Stephanie Freier

Graphic Design Manager:

Cindy Man

Date:

May, 2022

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