Instituto Ayrton Senna: Senna

7.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Brazil

Credits

Advertising Agency:

J. Walter Thompson, Brazil

Chief Creative Officers:

Rodrigo Grau, Ricardo John

Head of Digital:

Fábio Simões

Executive Creative Director:

Humberto Fernandez

Creative Director:

Gustavo Soares

Account Team:

Tom Corral, Alice Fairbanks

Project Management:

Kazuo Sugui

RTV Director/Artbuyer:

Marcia Lacaze

Animation company:

Le Cube

Direction:

Ralph Karam

Executive production:

Gustavo Karam, Juan Manuel Freire

Illustration:

Juan Barabani, Mau Lencinas

Animation direction:

Daniel Duche

Sound production company:

Cachorro Loco

Date:

May, 2016

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May. 21, 2020

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From an editing perspective, the challenge for Guy was to develop a narrative for the existing footage