Intermarche: Unloved Wolf, BTS

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Retail Services

Since 2017, French supermarket chain Intermarché and creative agency Romance have created campaigns that have become cultural events in their own right, widely awarded for both craft and effectiveness. This year, they're pushing their cinematic ambition even further - into full animation.

Credits

Advertising Agency:

Romance, France

President:

Christophe Lichtenstein

Creative Director:

Alexandre Hervé

Copywriter:

Victor Chevalier

Art Director:

Julien Bon

TV Production Manager:

Emilie Talpaert

TV Production Assistant:

Léna Pitaud, Marius Even

Strategy Director:

Jérôme Lavillat

Strategic Planner:

Johanna Tannous

Deputy General Directors:

Marie-Laure Dangeon, Maïté Orcasberro

Group Manager:

Meryl Conrad

Account Manager:

Flora Lambey

Date:

December, 2025

Latest News

Jun. 18, 2026

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation

Jun. 18, 2026

PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil

The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025