Intermark Group: Ad Psych Field Trip, Conditioning

10.0

Media Type:

Experiential Experiential

Agency

agency

Country:

USA

Industry:

Agency Self-Promo

Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study titled "Ad Psych Field Trips" explores the link between foundational behavioral science principles and today’s consumer-buying decisions.

Credits

Advertising Agency:

Intermark Group, Birmingham, USA

Date:

February, 2024