Intermark Group: Ad Psych Field Trip, Priming
Media Type:
Experiential
Agency
Country:
Industry:
Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study titled "Ad Psych Field Trips" explores the link between foundational behavioral science principles and today’s consumer-buying decisions.
Credits
Advertising Agency:
Intermark Group, Birmingham, USADate:
February, 2024
Ad of the day
Ad of the Day | Renault: Push it to the Limit
7.5
Ad of the Day | Lacoste: Play Big
10.0
Ad of the Day | Nestle: Unforgettable Recipes
10.0
Latest News
May. 01, 2024
Dassault Systemes Introduces Virtual Worlds for Real Life to Piccadilly Lights London
Dassault Systemes has launched a digital out-of-home (DOOH) media campaign inviting three million people in London
May. 01, 2024
Zihla Salinas Arbit Joins Evalla Advisors' Advisory Board
Seasoned executive with experience leading top agencies and collaborating with industry stalwarts like netflix, warner bros