Intersport: #RunTheSpring
Media Type:
Digital
Brand
Agency
Country:
Industry:
INTERSPORT, with its agency Les Gaulois and in collaboration with Nike, launches #RunTheSpring, a digital operation encouraging the French to resume running. The remix of Vivaldi's "Spring" lasts for 5 minutes and a half.
Will you run 1km before the end of the track ?
INTERSPORT organizes a contest on its website: #RunTheSpring.
All runners who manage to run 1 km in 5 minutes 30 secondes, before the end of the remix track of Vivaldi's "Spring", will receive a special offer from INTERSPORT.
Credits
Advetising Agency:
Les Gaulois, Paris, FranceChief Creative Officer:
Xavier BeauregardCreative Director:
Alexandre DrouillardArt Director:
Aurélien BigotCopy Writer:
Benjamin Le CozTV prod:
Ingrid Vasseur, Jennifer BrauxProduction:
SOVAGEDirector:
Lucas PossonProducer:
Willy MorencéPost Production:
HRCLSDate:
April, 2017
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