JD Williams: Myth-Busting AW23

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Fashion

Something happens when a woman turns 52. This is the average age when she starts to feel invisible. She’s erased from culture, and even though she can have economic clout, she’s ignored by brands. Why? Since the beginning of time, ‘society’ decided that women perceived as past their required use are not worth paying attention to. Midlife women have been cowed, or vilified, by the myths surrounding this vibrant life stage—but not anymore.

Credits

Advertising Agency:

House 337

Executive Creative Director:

Zara Ineson

Creative Director:

Lou Canham

Art Director:

Emma Jordan

Writer:

Alex Holder

Strategy Director:

Eleni Chalmers

Planners:

Lottie Mayer

Senior Producer:

Tash Dean

Assistant Producer:

Jasmine English

Account Management:

Sarah Johnston, Rebecca Snaith, Hannah Thomas

Business Affaires:

Julie Lagden, Jade Bailey

Media Agency:

The 7 Stars, Suzanne Morgan, Libby Foster, Emily Docherty

Production Company:

OB42

Director:

Amy Becker-Burnett

Executive Producer:

Sam Holmes

Producer:

Lucy Bradley

Director of Photography:

Natasha Duursma

Production Designer:

Grace Becker-Burnett

Stylist:

Aurelia Donaldson

Make Up Artist:

Min Sandhu

Hair Stylist:

Sharon Robinson

Manicurist:

Ama Quashie

Editor:

Scarlett Bovingdon/ Whitehouse Post

Head Of Production:

Ella Sedgwick

Edit Producer:

Annabel Bennett

Edit Assistant:

Mae Deans

Post House:

Coffee & TV

Executive Post Producer:

Dionne Archibald

Post Producer:

Dylan Bolister

Colourist:

Lewis Crossfield

VFX Artist:

Alfie Vaughn

Sound Design:

Bark Soho

Sound producer:

Carley Reynolds

Sound Engineer:

Marcus Ffitch

Music:

The Hogan

Stills Photographer:

Jameela Elfaki

Stills Digi Op:

Claudia Gschwend

Stills 1st Assistant:

Lucy Rooney

Stills 2nd Assistant:

Sasha Vanner

Production Manager:

Ella Knight

Production Assistant:

Jo Thompson

1st Assistant Director:

Tom Wynborne

2nd Assistant Director:

Joe Ramsden

Runner:

Zoe Bradley, James Williams, Darnell Joseph

Focus Puller:

Oliver Bingham

Clapper Loader:

Asia Rose Kilgallon

Camera Trainee:

Sofia W. Rasmussen

Camera Shadow:

Matt Buxton Smith

Grip:

Adrian Mccarthy

Video Playback:

Robert Toft

DIT:

Matt Cole

Steadicam Operator:

Matt Allsop

Sound Recordist:

Lucy Pickering

Gaffer:

Paul Allen

Best Boy / Stills Electrician:

Jono Yates

Electrician:

Adam Bell

Date:

September, 2023