Jeep: Fake Tough Guys
Media Type:
TV
Brand
Agency
Country:
Industry:
Sometimes all it takes is a little staging to invent an adventurous life: mud brushed onto a bumper, branches cleverly wedged into windshield wipers, a handful of leaves slipped between the rims... And suddenly, any SUV becomes a weekend warrior. For some, adventure has thus become more of an aesthetic than a reality. Jeep has chosen to expose this gap between fantasy and reality head-on, with irony and a certain tenderness.
Credits
Advertising Agency:
BETC Paris, FranceCreative Director:
Nicholas BakshiCopywriter:
Olivier MilleArt Director:
Morgane AlexandreDirector:
Martin WernerProduction Company:
Movie Magic InternationalDate:
January, 2026
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 14, 2026
Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About
Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour