Jeep: Fake Tough Guys
Media Type:
TV
Brand
Agency
Country:
Industry:
Sometimes all it takes is a little staging to invent an adventurous life: mud brushed onto a bumper, branches cleverly wedged into windshield wipers, a handful of leaves slipped between the rims... And suddenly, any SUV becomes a weekend warrior. For some, adventure has thus become more of an aesthetic than a reality. Jeep has chosen to expose this gap between fantasy and reality head-on, with irony and a certain tenderness.
Credits
Advertising Agency:
BETC Paris, FranceCreative Director:
Nicholas BakshiCopywriter:
Olivier MilleArt Director:
Morgane AlexandreDirector:
Martin WernerProduction Company:
Movie Magic InternationalDate:
January, 2026
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 07, 2026
Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to
New PSA from Quality Meats satirically raises awareness of childhood poverty from the absurd POV of those proudly claiming it’s "Not Our Problem"
Sep. 07, 2026
CELSIUS Named Official Energy Drink Sponsor of ESPN's College GameDay in New Multi-Year Agreement
CELSIUS signs on as ESPN College GameDay's first-ever energy drink sponsor, bringing CELSIUS into the heart of college football Saturdays