Jeep: Fake Tough Guys
Media Type:
TV
Brand
Agency
Country:
Industry:
Sometimes all it takes is a little staging to invent an adventurous life: mud brushed onto a bumper, branches cleverly wedged into windshield wipers, a handful of leaves slipped between the rims... And suddenly, any SUV becomes a weekend warrior. For some, adventure has thus become more of an aesthetic than a reality. Jeep has chosen to expose this gap between fantasy and reality head-on, with irony and a certain tenderness.
Credits
Advertising Agency:
BETC Paris, FranceCreative Director:
Nicholas BakshiCopywriter:
Olivier MilleArt Director:
Morgane AlexandreDirector:
Martin WernerProduction Company:
Movie Magic InternationalDate:
January, 2026
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