JetBlue: Change at Jamaica

9.5

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

USA

Industry:

Transport, Tourism

Changing trains at Jamaica Station can be one of the most hectic and challenging parts of a New Yorker's commute—especially in the middle of winter. As New York’s Hometown Airline®, JetBlue wanted to turn a cold and dreary rush-hour ritual into a tropical escape. In partnership with the Jamaica Tourist Board, JetBlue found 15 commuters at Jamaica Station who were willing to change their daily routines by trading in their Jamaica Station train tickets for a Jamaica plane ticket. The reward for their willingness to give up their commuter tickets? A JetBlue Vacations package (air + hotel) to Montego Bay! (And yes, JetBlue returned their train tickets; their local crew members have their own!)

Credits

Advertising Agency:

Rokkan, USA

Chief Creative Officer:

Brian Carley

Creative Director:

Billy Veasey

Creative Director:

Bill Carlson

Copywriter:

Katie Lee

Art Director:

Alex Junquera

Chief Delivery Officer:

Joe Tao

VP, Client Partnership:

Kaitlyn Brenner

Business Manager:

Bryeanna Murphy

Production Company:

Honor Society

Director:

Tim Abshire

Director of Photography:

Will Rexer

Executive Producer:

Megan Kelly

Producer:

Tim Herrick

Production Supervisor:

Mike Natale

Production Designer:

Holbrook Hayes

Stylist:

Jennifer Brownstein

Hair and Make Up:

Maryse Felix

Casting Company:

Liz Lewis Casting

Editing Company:

Fluid

Executive Producer:

Laura Relovsky

Producer:

Meg Hall

Editor:

Peter Sabatino

Assistant Editor:

Evan Johnston

Music:

APM Music, Founder Music

Date:

January, 2017