K-Citymarket: Ad(d) to Cart

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Finland

Industry:

Retail Services

In an effort to display its wide product range, the retailer recreated endings to every commercial on the 3-minute ad break and seamlessly blended its brand character into every commercial. An on-screen QR-code let primetime viewers add products from different ads to K-citymarket’s online cart.

Credits

Advertising Agency:

TBWA\Helsinki, Finland

Client Director:

Taneli Mattelmaki

Account Manager:

Petra Yli-Hemminki

Executive Creative Director:

Laura Paikkari

Senior Creative:

Jonathan Fanta

Art Director:

Tommo Killström

Date:

October, 2024

More from K-Citymarket

K-Citymarket: Little Rascal 8.3