KFC: The Original Gamechangers

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Saudi Arabia

Industry:

Food

KFC has unveiled its latest campaign, "The Original Gamechangers," created by TBWA\RAAD as part of the "Play KFC" platform in collaboration with the Saudi Esports Federation (SEF). This initiative seeks to revolutionize the gaming scene in the Kingdom of Saudi Arabia by highlighting and supporting female gamers.

Credits

Advertising Agency:

TBWA \ RAAD

Managing Director:

Joe Lahham

Executive Creative Director:

Frederico Roberto

Strategist:

Ramez Rahal

Creative Director:

Rodrigo Scapolan

Senior Art Director:

Diogo Seibert

Date:

July, 2024

Latest News

Nov. 18, 2025

Proud Mary Pizzeria: A Psychedelic New Chapter for East London Dining

Proud Mary Pizzeria opens this Saturday — a bold collab between neighbourhood favorite The Good Egg and the team behind Proud Mary Extra Virgin Olive Oil

Nov. 18, 2025

Yes& Unveils "Gen Z in [Focus]": How a Generation Is Redefining the College Decision

First presented at the AMA Symposium for the Marketing of Higher Education, the research offers practical guidance for institutions seeking to engage Gen Z