Kinder: A "Thanks" You Won't Forget

10.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Kazakhstan

Industry:

Confectionery, Snacks

"Thanks" is a word that children often forget to say, especially to their parents. Even though moms and dads play so many important roles in their lives - they are family doctors, home chefs, family event managers, and so much more. Kinder Pingui - chocolate for children and parents - decided to remind everyone how important it is to thank moms and dads for everything they do for us. So we launched a large outdoor campaign with easy-to-use stickers to make sure you don't forget to say thank you. Instead of typical advertising posters we placed unusual billboards with stickers of different words of gratitude. So that every child, regardless of age, could take a sticker and thank their parents with it.

Credits

Advertising Agency:

GForce Grey, Almaty, Kazakhstan

Managing Director:

Yuliya Tushina

Executive Creative Director:

Yevgeniy Kostylev

Creative Group Head:

Victor Ershov

Art Director:

Maria Kalinicheva

Copywriter:

Mikhail Varov

Designer:

Diana Korchevskaya

Motion Designer:

Alexander Filatov

Account Manager:

Veronika Fedossova

Client Service Director:

Anna Kostyleva

DOOH Production Company:

Citix

Chief Commercial Officer:

Yevgeniy Tyan

Account Director:

Azazel Amirdinova

Art Director:

Dmitriy Kiyko

2D Motion Designer:

Almat Suisimbayev

Tech Lead:

Yevgeny Burlyai

Project Managers:

Rustam Ashykbayev, Uliya Kusherbayeva

Account Manager:

Samal Satybaldina

Date:

August, 2023