Kingsmill: It's not Magic, it's Kingsmill
Media Type:
TV
Brand
Agency
Country:
Industry:
Kingsmill has today unveiled a major new TV campaign, "It’s Not Magic, It's Kingsmill", created in partnership with creative production house Lobster.
Credits
Advertising Agency:
Lobster, London, UKDirector:
Alex CooperExecutive Producer:
Si McDowellHead of Production:
Sarah BaulcombProducer:
Samantha CallighenDOP:
David Wright1st AC:
Adam Dorney2nd AC:
Dan WilliamsGaffer:
Phil PenfoldSparks:
Lee Wilson, Saul HarrisGrip:
Wolf WassermanData Wrangler:
Jonathan Boyd1st AD:
Joe MulvihillRunner:
Brogan Cowie FerronArt Director:
Finain O’SullivanProps Assistant:
Nathan WhitfieldFood Stylist:
Tanya SadourianWardrobe Stylist:
Lucy WilliamsWardrobe Assistant:
Joseph ButterfieldHMU Artist:
Kate O'SheaHMU Assistant:
Phoebe LlewellynHMU Trainee:
Jemima WanesisEditor:
Magic EditVFX:
Ben Walker/ Roko StudioVFX:
Bubble TVColour:
Megan Lee/ ETCMusic Composition and Audio Production:
William AikmanDate:
January, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 28, 2026
Leroy Merlin Launches the "Anti-Laziness" Range With 4,000 Products
The very first anti-procrastination programme, designed in collaboration with creative agency FullSix to help French people tackle those little jobs they keep putting off
Aug. 28, 2026
Beauty Brand LUX Puts Singapore's Fashion Crowd on the Spot at Orchard Road Fashion Week
Red-carpet stunt with Sky Alfonso brings the viral #LUXMyWill trend to life, asking what a "final fit" says about identity and legacy