KWS: Forest
Media Type:
Print
Brand
Agency
Country:
Industry:
Spot the poacher.
KWS ranger recruitment drive. Increased poaching of wildlife in Kenya has seen increased methods of poaching. The most common is use of lethal arrows, where poachers hide away from unsuspecting wildlife and rangers, ready to kill and harvest ivory horns from our wildlife assets.
It is important to note there are only three white rhinos left in the world! and currently under 24 hour ranger protection.. Poaching in Africa has decimated numbers of rare species and is projected in the near future, we will have no wildlife to boast of. Tourism is the highest earner for Kenya and thus the need to recruit the best to save our country;s heritage.
A good ranger needs to spot hidden poachers in our forests. This also helped create awareness of the bleak future we face as a country!
Credits
Advertising Agency:
Scanad, Kenya, AfricaCreative Directors:
Rishi Aggarwal, Tony NjugunaArt Director:
Rishi AggarwalCopywriter:
Tony NjugunaDate:
September, 2016
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 30, 2026
Severn Trent Taps GORPCORE for "Wild Brushing" Campaign
Midlands utility company embraces festival and outdoor culture to encourage teenagers to champion mindful water consumption
Jul. 30, 2026
Nuii ice Cream Brings its Adventurous Spirit to Life with Immersive Experience at Wingham Wildlife Park
ZEAL creates an experiential destination for Nuii, helping the challenger brand stand out beyond traditional retail through adventure, conservation and discovery